DARCY JADE PHILLIPS

DarC Jayd is a slow, sustainable and sexy crochet brand I launched in June 2023. The designs are inspired by the female gaze and my own South Asian and Middle Eastern heritage. As the Founder and Creative Director of the brand my role encompasses all aspects of running a fashion brand including: designing and creating the garments, content creation for social media platforms, producing and photographing photoshoots for E-commerce and Editorial purpose, marketing and dealing with loan requests.